Forget Big Data – Small Data is defining the future
Martin Lindstrom, best-selling author of seven books, is one of the world’s foremost branding experts. He advises Fortune 100 brands from Coca-Cola to Red Bull on how to build future-proof brands. He was named one of Time magazine’s “100 Most Influential People” and Thinkers50 named him one of the top 20 business thinkers in the world. Martin Lindstrom will explain why big data isn’t the ideal way to really understand consumers and how small data completely transforms the way businesses are built and run. He will be laying out the science for his insights, offering vivid hands-on tools to make brands more effective.