The requirements that have to be met by a Chief Marketing Officer have undergone radical changes. Growing complexity, continuing fragmentation, the increasing number of communication options available and the break-up of traditional sales channels mean that such officers need higher levels of specialist knowledge, personal abilities, corporate vision and clear business acumen. Existing business models are undergoing further development in marketing departments, including the optimisation of their profitability. New business models are being initiated and established.
With the “CMO of the Year” award, the nine members of the CMO of the Year Council, the previous year’s winner and the Innovation Day partners are honouring the Chief Marketing Officer who has most successfully met these requirements over the one-year review period. The CMO of the Year is therefore considered to be the representative role model for the entire sector.
The award has been presented three times so far: to Hans-Christian Schwingen in 2016, Godo Röben in 2015 and Dr. Ian Robertson in 2014. This year’s winner will be announced at the celebratory CMO Award Night on the evening of 28 September at Alte Bayerische Staatsbank in Munich.