The megatrends currently influencing the communications and advertising industry were once again a topic at the Innovation Day, which took place on 29th September 2016 at the House of Communication in Munich.
The selected speakers and experts were exploring the subject of innovation across all sectors and provided exciting and inspiring findings, insights and outlooks. On stage were the internationally renowned branding expert Martin Lindstrom, the Federal Chairman of the German Free Democrats (FDP) Christian Lindner, YouTube star Bianca “Bibi” Heinicke, the former spokesman of Wikileaks, Daniel Domscheit-Berg, bestselling author Frank Schätzing and the VP Marketing EMEA of Adobe, John Travis. The day was rounded off with a live interview with the charming German actor and film star Elyas M’Barek.
In the evening, Germany’s best marketing officer – Hans-Christian Schwingen, Chief Brand Officer of Deutsche Telekom – was awarded at the CMO of the Year ceremony, which took place in the magnificent Kaisersaal (Emperor’s Hall) at the Munich Residenz, a former royal palace. The award was presented by Julia Jäkel, CEO of Gruner + Jahr and the evening was hosted by Nina Eichinger.