The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a “House of Communication”. This is still the only fully integrated agency model in Germany, combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody pulls in the same direction at more than 30 locations worldwide.
As early as the start of the 1980s, Serviceplan adjusted to the requirements of the future in the area of media and, in the mid-90s, was the first communication agency to venture into the growing online market: today, as well as Serviceplan itself, all of the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 40 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.