The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a “House of Communication”. This is still the only fully integrated agency model in Germany, combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody pulls in the same direction at more than 30 locations worldwide.

As early as the start of the 1980s, Serviceplan adjusted to the requirements of the future in the area of media and, in the mid-90s, was the first communication agency to venture into the growing online market: today, as well as Serviceplan itself, all of the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 40 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication.

The Mediengruppe RTL Deutschland is the leading German provider of video content.

In free-TV RTL, VOX, n-tv, NITRO, RTLplus and NOW US as well as our shareholdings in SUPER RTL and RTL II have made us into the most successful private television broadcaster, while in the Pay-TV segment RTL Crime, RTL Passion, RTL Living and GEO Television provide a complement to our channel offering. We have a presence on every kind of screen, from television to PCs/laptops and tablets, up to and including smartphones. Thanks to our video-on-demand platforms running under the brand name TV NOW our station content can also be accessed for time-shifted viewing. We also have a stake in the internet with such video platforms as WATCHBOX or RTL Next. With our vast portfolio of channels and online offerings we address a broad spectrum of target groups – with one objective: to always strive to provide the best content available for each and every viewer. In this endeavor it is the expertise of our production units like infoNetwork and Norddeich TV that provide us with support. Our advertising sales house IP Deutschland puts at our ad clients’ disposal the best imaginable portfolio available for advertising and marketing purposes. Our company RTL interactive operates in the business areas of online/mobile/Teletext/IPTV, media services and licensing, developing new digital business opportunities for the entire Group.

The broadcasting and productions operations as well as technical services are rendered for the Group by the company CBC. The shareholder of Mediengruppe RTL Deutschland situated in Cologne is RTL Group with its headquarters located in Luxembourg, a global leader across broadcast, content and digital, with interests in more than 80 TV channels and radio stations, content production throughout the world and rapidly growing digital video businesses. RTL Group is a division of the international media company Bertelsmann.

Covering general and business news, the Frankfurter Allgemeine Zeitung (F.A.Z.) is one of the most important national daily newspapers in Germany and the world. It is synonymous with independence, journalistic quality, exclusive news and well-founded analyses.

Its multi-award-winning editorial team and one of the biggest in-house correspondent networks of all daily newspapers make the F.A.Z. one of the most important information sources for 1.01 million readers daily (AWA 2016). Together with the Frankfurter Allgemeine Sunday newspaper, which has also won numerous awards, the F.A.Z. offers a unique advertising environment that reaches more than 1.7 million readers every week – a majority of whom are decision-makers from the business and public administration sectors. In April 2016, German daily newspaper F.A.Z. added a weekly magazine to its portfolio: the Frankfurter Allgemeine Woche. The publication is dedicated to the important topics of the week and covers the worlds of politics, business, culture, society and knowledge. It is aimed at readers who have a high level of education and an above-average wide range of interests.

The F.A.Z. also sets digital benchmarks: whether on FAZ.NET, with the F.A.Z. iPhone apps or the iPad apps for the F.A.Z. and its Sunday newspaper, there are virtually no limits to the possibilities of innovative and interactive forms of advertising.

G+J e|MS is the marketing unit of Gruner + Jahr, one of the leading content companies in Europe, and is responsible for the marketing of print, online and mobile media. In addition to G+J brands like STERN, BRGITTE, GEO, GALA and CAPITAL, its list of clients also includes GRAZIA, VODAFONE LIVE!, o2 Active, Pons and Vice. The high relevance of the marketed brands in important core segments like food, family and women offers advertisers effective, high-quality contexts for addressing consumers in an integrated and involving way. A total of almost 60 percent of the German population are reached via the cross-media portfolio of G+J e|MS, which has the highest presence in premium target groups. The unit is also the market reach leader in the mobile sector.

With its wide marketing spectrum, premium-quality portfolio and market-oriented positioning, G+J e|MS is the most relevant high-quality marketing provider, both nationally and internationally. As a full-service marketer, G+J e|MS supports its advertising partners in the concept development and realisation of tailor-made and target group specific communication solutions and supports them with knowledge and expertise throughout the entire marketing process.

After starting out with a strong focus on consumer technology, Samsung Electronics, with its wide network of partners, is meanwhile also strongly positioned in the B2B sector. By 2020, the company wants to generate a substantial part of its total turnover with B2B sales. Samsung offers comprehensive technology solutions for companies from the most diverse industries, enabling them to profit from digitalisation and thereby remain competitive in the long term. This includes solutions for mobile workplaces, as well as for security, or networked, collaborative working.

Award-winning radio stations, mega events, communication, audio marketing and a charitable foundation: what started out in 1988 as a regional radio station for Bavaria is meanwhile not only the most listened-to private station in Germany: with music in its blood and around thirty years of collective audio expertise, the ANTENNE BAYERN group of companies now brings together five successful brands under its name that complement each other, harness synergy effects and add a whole new dimension to the world of radio.

According to the ‘ma Audio 2018 I’ media analysis, the shows of the ANTENNE BAYERN Group attract more than six million listeners daily – who listen either the classic way via FM and DAB+ or online via the web, app and smart speakers.

The ANTENNE BAYERN Group consists of ANTENNE BAYERN – Germany’s most listened-to private radio station, ROCK ANTENNE – the best rock non-stop, national audio marketer SpotCom, full-service communications and event agency brandarena and the ANTENNE BAYERN hilft (ANTENNE BAYERN helps) Foundation, which provides financial and vital support to around 18,000 people every year, who, through no fault of their own, find themselves in need.

Media partners

© innovationstag.de. An initiative of Serviceplan, Mediengruppe RTL Deutschland, F.A.Z., G+J e|MS, Samsung and Antenne Bayern.