A look to the future
Nobody can say exactly where the digital revolution will take us. But its repercussions on society, politics and the economy should not be underestimated, according to Swedish cyber philosopher Alexander Bard. The economist, author and music producer is regarded as a pioneer in the industry and combines philosophy, sociology and futurology in his sometimes provocative, yet farsighted theses. His core message is that everything important from now on will be about interactivity, co-creation, collaboration. Driven by technological developments, this participatory culture will lay down new rules and legislation for communication and coexistence.
Artificial intelligence and responsibility
Artificial intelligence is the hot topic of the future. It is making our everyday lives easier, saving costs, increasing efficiency, managing knowledge and improving medical care. But what do the drivers of digitalisation have to watch out for so that technical innovations like IBM Watson don’t become an end in themselves, but that we as humans can profit from them? Renowned Munich-based philosopher and former State Minister for Culture and the Media, Julian Nida-Rümelin, and Martina Koederitz, Chairwoman of the Board of Directors of IBM Germany, will be discussing ethical standards for a responsible way of dealing with artificial intelligence that contribute to shaping a more humane and fairer future in a world defined by digitalisation. Klaus Schwab, Managing Director of the Plan.Net Group, will be moderating the conversation.
Journalism between fake and facts
Politicians, scientists, journalists, bloggers – who is telling the truth? This question has become the subject of bitter conflict among the public. In view of the debate surrounding fake news and lies in the press, it’s up to the media to retain their credibility – and therefore their social relevance. Jürgen Kaube, publisher of German newspaper Frankfurter Allgemeine Zeitung, Christoph Kucklick, Editor-in-Chief of GEO, and Sebastian Matthes, Editor-in Chief of Huffington Post Germany, all represent different journalistic concepts but are faced with the same challenge: What does serious news coverage resp. reporting look like today? How to recover lost trust from media users? A panel discussion about quality journalism in the digital age moderated by Ulrich Reitz, Chief Business Editor at n-tv.
The disruptive innovation project
A form of transportation that transports its passengers from Munich to Berlin in just 30 minutes, would not only influence the way we travel, but all aspects of our lives. Dirk Ahlborn, CEO of Hyperloop Transportation Technologies, wants to build the Hyperloop, a futuristic high-speed super train, as initially envisioned by Tesla’s CEO Elon Musk– and therefore set new benchmarks in mobility. The German-born pioneer will be outlining the journey: all the way from the vision to a successful business model. And in a conversation with Joana Stolz, Head of Cultural Strategy at Serviceplan, he will be analysing the parameters that need to be met in order to turn spectacular innovation projects like the Hyperloop into reality.
The Digital Masterplan
Donald Trump won a surprise victory in the US election. This was partly achieved with the help of consulting firm Cambridge Analytica, who were successful in reaching American voters with targeted messages through a cocktail of big data, psychoanalytical profiles and micro-targeting. At Innovation Day, Alexander Nix, CEO of Cambridge Analytica, will discuss big data, the methodologies and strategies to identify people’s behaviour and how data analytics factors into both political and commercial campaigns. In his presentation and the subsequent conversation with Mathias Müller von Blumencron, Editor-in-Chief of Digital Media at the F.A.Z. newspaper, the Brit will be explaining what the developments mean for the future of society and marketing.
With innovative features like stories, geo-filters and lenses, the instant messaging app Snapchat attracts 166 million users worldwide on a daily basis. Experienced media manager Marianne Bullwinkel, Country Manager of Snap Inc. for the DACH region, made the move from Facebook to the US start-up in May this year, where she will be developing the business in German-speaking countries. How can a company assert itself on a highly dynamic market against much bigger competitors and survive in the struggle for advertising budgets? How can they convince users and marketers to stay loyal to the app with the ghost logo in the long term? At Innovation Day, the head Snapchatter will be providing insights into what is one of the currently most exciting tasks in the social media industry.
The charismatic politician
His career as a superstar of German politics progressed rapidly and ended abruptly. After resigning from his position of Minister of Defence, six years ago Karl-Theodor zu Guttenberg moved to the USA. He established the consultancy and investment firm Spitzberg Partners in New York, and at the Center for Strategic and International Studies (CSIS) in Washington he manages an initiative that fosters transatlantic dialogue. Since 2015, “KT” has been part of the CSU’s team of experts for the 2018 Bavarian state elections. A sign that he will soon be returning? In an interview with Horst von Buttlar, Editor-in-Chief of Capital magazine, the sought-after speaker and consultant will be analysing the outcome of the parliamentary election, reporting on his own experiences of the crisis-ridden relations between the USA and Europe and casting a glance at the future of Europe.