former Vice-President of the European Commission Dr. Viviane Reding is convinced: as a counterpole to China and the USA, Europe has the innovative strength and the right values to play a decisive role in shaping the digital future. Followed by a talk with the editor-in-chief of stern magazine, Anna-Beeke Gretemeier.
long-standing Chairman of the Atlantik-Brücke Friedrich Merz will outline the changes in transatlantic relations and their consequences for the future – as well as showing us what German companies can learn from the American players.
Transforming Organizational Culture
Google’s Chief Innovation Evangelist and Adjunct Professor at Stanford University Dr. Frederik G. Pferdt will be explaining how successful innovation cultures develop and function in companies, and which mindsets will be relevant in the future.
Ralf Reichert, CEO and co-founder of ESL, the world’s largest Esports company, will be providing insights into the mega business of Esports and showing the potential that exists for brands.
Using their best cases as examples, successful leaders present how the transformation of a company can succeed. Amongst others with Alexander Sixt, Member of the Executive Board SIXT.
Transforming Customer Journey
Based on exciting best cases, Jeff Lunsford CEO of Tealium, will be showing how the customer journey can be extended to smart home applications – and also how the efficient analysis of customer data can optimise the customer experience.